14 Construction Email Marketing Tips To Grow Your Profits

email marketing for construction companies

Last Updated on July 31, 2022 by MarketerSprout

The things is construction email marketing might sound boring to some but when done properly you will be kicking yourself because you haven’t done it earlier.

The statistics is there to prove it.

Campaign Monitor did a very well known research about the ROI of email marketing showing that it drives $44 for $1 you spent.

The point is, email marketing is a very important part of any construction company’s digital marketing arsenal.

With so many different emails that you can send, it may be difficult to know where to start.

To help get your construction business ready for email marketing, consider experimenting these email marketing ideas for construction companies.

Construction Email Marketing Tips You Can Start Using

1. Use a catchy subject line

People are more likely to open emails with informative or interesting subject lines.

If possible, try to use some humor in the subject line, but don’t make it too long-winded because most people won’t bother reading through lengthy content on their smartphones.

Just give them something entertaining and informative enough to peak their interest without being too casual.

2. Make it a simple read

People don’t have a lot of time to waste on fancy words or phrases.

They want information fast, and they usually expect you to get straight to the point.

If possible try not using big words or obscure jargon unless it’s absolutely necessary. In most cases, people will immediately lose interest in an email if they struggle to make it through the first sentence.

3. Have a clear call-to-action

Make sure that your emails always have a very clear call-to-action which will direct people where you want them to go next.

People aren’t going to know what action you’re trying to get them to take if it isn’t stated explicitly within the email content itself.

  • Do you want them click a link to schedule a call
  • Or do you want them to fill out form with describing their construction project

Always be as intuitive as possible, as people will usually only invest a small amount of time into reading your email.

4. Use videos of your past successful construction projects

Adding a video to the beginning of an email can help capture and maintain your readers attention because it provides an entertaining distraction from the monotony of text.

Plus they’ll see that your construction company has done amazing work in that pass will help boost your close rate.

There are several ways that you can incorporate videos into your emails.

Just start with a quick video, embed relevant YouTube videos.

5. Link to other relevant construction articles

If you’re sending out multiple emails over the course of one day (or week), try linking back to relevant posts on your company website whenever possible.

Just make sure that your links are all working properly and that you’re not just adding extra links to add value.

6. Make it easy to read

Don’t include too many different fonts, font sizes, or colors when composing an email.

If possible, keep the text in a standard format so people can retain information more easily.

You should also avoid using complicated backgrounds because they tend to increase scrolling times and discourage visitors from reading the entire content of the email.

7. Include a catchy lead image

Images can boost your click rates in emails.

This is why it’s important to include an attractive, eye-catching photograph or graphic which will entice people to stop scrolling and take a closer look at the content below.

Make sure to show off your best construction work.

Keep in mind that you should always include a caption or note directly underneath your lead image so that people understand the purpose of the photo/graphic along with its relationship to your overall company mission statement.

8. Include 2-3 links max

If necessary, try including more than one link within the body content of your emails whenever possible.

Be sure to add one link for each paragraph that makes up the body of your email, as this will usually increase click-through rates while also extending the life of your email campaign.

10. When doing construction email marketing use a reliable email service provider to compose and schedule emails

Finally, be sure that you’re using a reputable email marketing automation service to compose and send out your messages.

There are many benefits to using software like this (example, tracking link clicks for conversions), along with several other reasons why it’s worthwhile to invest in one of these services if possible.

There are also free alternatives which can provide some value, so take advantage of whatever option makes sense for your company at the moment.

11. Keep your subscribers up-to-date on company news

If your email campaign is connected to a social media account, always try to keep followers updated with any important announcements that have been made over the course of one week.

Just make sure that you’re not spamming people because this can often put them off from following you as well as decrease open rates.

12. Make it as easy as possible for recipients to unsubscribe

Never forget about the fact that some people may be interested in receiving emails from your business while others may prefer not to receive anything at all.

If you make it difficult for people to unsubscribe from your email list, they may become frustrated or angry and take more drastic measures.

You should always include an unsubscribe option in the footer of every email.

13. Keep up-to-date with data protection laws

Be sure that you’re aware of any changes which have been made to data protection legislation over the years because this information can sometimes impact how you conduct your business online.

For example, if your company is located within Europe, GDPR rules must be followed at all times to avoid penalties.

14. Watch out for spam filters

One of the main problems with email marketing campaigns is the complication of spam filters which can sometimes block emails before people have a chance to read them.

If this happens frequently, senders won’t receive any engagement at all and their reach will be limited due to low open rates.

Start Doing Construction Email Marketing And Grow Your Business

The construction industry is ruthlessly competitive which is why email marketing is one of the best ways to cut through the crowd and grow your business.

If you want to learn how to drive traffic to your construction website, make sure to read this guide.

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