13 Tips To Drive More Traffic To Your Website In 2023

how to drive more traffic to your website

Last Updated on January 1, 2023 by MarketerSprout

The rush you get from launching a new site is good.

I’ve launched many sites and everytime it feels satisfying, until you realize you need traffic.

Traffic is the lifeblood of any online business, without that it will never grow.

It’s just how it is, but it’s something you can fix if you’re willing to put in the work.

This guide gives 13 ways that will help you get more traffic on your website. 

It includes both simple steps and advanced strategies, so there should be something in here for everyone who wants to get more visitors to their sites.

1. No one likes a slow loading website

If you’ve ever visited a site that took forever to load, then you know how frustrating it can be to wait around for an image or paragraph of text to appear.

Visitors often leave a site due to slow page load times. A study found that 47% of people expect a web page to load in 2 seconds or less.

You can check your site’s speed using Google’s Page Speed tools , and find ways to optimize it by checking out these tutorials.

2. Optimize images to load faster

Again, visitors will not hang around for too long if they have trouble loading the content on your site.

Images also account for over 50% of the size of most websites!

Luckily, there are numerous plugins available that can compress and resize your images, like WP SmushIt and EWWW Image Optimizer, while retaining their image quality (or better).

This is important because search engines consider page load time when crawling and indexing websites, so they’ll crawl slower if you have large images.

3. Choose the right WordPress theme

The visual appearance of your website affects the overall user experience when they visit it, and people are more likely to stay if your site is appealing.

Choose a responsive WordPress theme that will work on desktops as well as mobile devices (like smart phones and tablets).

Images, text and buttons will resize themselves based on the size of someone’s screen, creating an optimal viewing experience.

Also, make sure that your chosen theme is SEO friendly by having a Search Engine Optimized page title, description meta tag for each page/post (and image alt tags for images), because search engines pay attention to these factors too when indexing pages.

4. Make your content easier to read

If blog posts are too long, people will get bored and leave.

The optimal length for an article is 1,000-2,500 words. This gives people enough information without overwhelming them with a wall of text.

Break up long articles into smaller chunks that can be quickly scanned or skimmed by using the H2 through H6 header tags (H1 being the main title), bullet lists, bolded text and italics.

And use descriptive sub headlines within each post/page so readers know what to expect when they click on links to other pages/posts on your website.

If you make every page easy to scan through quickly, visitors should be able to find what they want in no time.

5. Grab people’s attention on social media

Since many people use social media, such as Facebook and Twitter, to share interesting content with their friends, it makes sense for you to make your posts engaging enough so they’ll want to do the same.

Here are two ways to do that: First is by posting at optimal times.

Posting at 2AM will not lead to any gains in traffic (unless perhaps if you’re a vampire).

But posting during work hours might be too late since most people’s office hours end around then.

The best times vary depending on the nature of your business/site, but 9-11 AM and 1-3 PM would be good starting points.

Second is by using compelling images. Posting a quote is fine, but it’s more interesting if you can include an image of the person who said it.

Even better if the image has text on it that reinforces your point/idea.

6.Optimize your blog for search engines

How do visitors find out about your site?

They use the keywords that are relevant to what they need or want, and type these into a search engine like Google.

Optimize your posts for those search terms by using them in the page title, permalinks and throughout the page content.

7. Be “the resource” in your niche

Put yourself in your readers’ shoes and think about what they might need from you.

How can they benefit from reading your blog? 

Once you have an idea of this, make sure that you’re always adding value to their lives by providing free resources that will help them solve their problems or be more successful in some way.

You’ll build a relationship with them so when it comes time for them to buy something from you, they won’t hesitate because you’ve helped them before by sharing useful information.

This will also help you avoid competing with others in your niche and other low-quality content because visitors may see your site as more trustworthy than others if they continue to get great value from it.

8. Add CTA(Call-to-action) in your social media posts

Social media is a great way for you to grow traffic since not only does it get your brand in front of new people but these people can then share that brand’s name (and ideally its URL address) with their friends too.

 Who ends up sharing/liking/subscribing which means more traffic for you!

However, even though social media is all about having fun and engaging people, don’t forget the main goal which is getting traffic.

To achieve this: First ensure that each post has a clear CTA. If you publish a post about “10 cooking tips for busy moms”, it should have a clear call to action — “Join my recipe newsletter here”.

Second is that each social media page has a blog, and that any posts you control go straight into this blog rather than just being posted on the wall/timeline.

This ensures that anyone who visits your social pages can easily find your other content instead of thinking that they’re all one-way streets with no exits.

9. Use attention-grabbing headlines

Your headline needs to do many things at once.

It needs to be eye-catching but not spammy, make sense out of context (whether in search engine results or someone’s Twitter stream).

And most importantly it needs to accurately describe your content so that people who are looking for it know they’ve found what they need.

There are several ways of making sure you’re using click-worthy headlines — A/B test them, look at which titles get the most views on sites like Buzzfeed or Huffpost.

Use online headline analyzer tools like this one to check if yours is likely to perform well, or ask friends or colleagues to read your headline without any other text and tell you if it makes sense.

10. Don’t be afraid to show some personality

If you believe in what you write about then readers will too, because they’ll form an emotional connection with the words they’re reading.

However, there’s a fine line between someone being able to connect with your writing style and getting too personal where they’re reading your diary rather than a blog.

The best way around this is to talk in the third person so it sounds like you’re talking about someone else, but using “I” and “you” instead.

This will help readers relate much easier to what you have to say without thinking that they know too much about you.

11. Ask for the share

If people are enjoying your content then they’ll want others to see it too.

The best way around this is by making sure that the share buttons are easily accessible whether it’s an icon or just text that says “share”, so that they can take advantage of the opportunity wherever they happen to be at the time.

However, don’t neglect email either because sometimes people want to share something but don’t have their friends’ contact details on hand so sending them a link via email is much easier.

12. Turn readers into email subscribers

Reader engagement doesn’t stop once someone finishes reading your piece because if they enjoyed it enough then chances are they’ll want to read more.

To achieve this, give them an incentive so that they sign up for your list in return for something relevant to what they just finished reading about. 

This could be anything from an eBook, a video series, or if it’s related enough then even better because you can offer it as many times as you like without people growing tired of the idea.

With an email list, you now own that traffic. Whenever you write a new post or have an offer to promote you can always tap into your email traffic.

Use these tips to boost your website’s traffic

When it comes to growing traffic to your site it comes down to consistency. 

You can just start and stop, you have to stick to posting schedules for the long-term. Eventually you will see traffic growing month by month.

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