10 Powerful Email Marketing Tips For Life Insurance Agents

10 Powerful Email Marketing Tips For Life Insurance Agents

Last Updated on November 3, 2021 by MarketerSprout

The life insurance is very competitive.

This makes hard for new life insurance agent to get leads and close them. This thing is, if you start implementing a solid email marketing plan, it can send your conversion rates through the roof.

If you do what everybody else does, you’ll get mediocre results, just like everyone else.

You have to stand out and email marketing makes it very easy to do. The world of email marketing is ever-changing and can be difficult to keep up with.

For this reason, we’ve taken some time out to compile a list of some valuable email marketing tips for insurance agents.

1. You must become their teacher

Life insurance is all about information.

It’s not just about protecting what you love but teaching people how to live better lives.

Use email marketing campaigns to provide these life-enhancing resources while also promoting products and services at the same time.

Avoid being too pushy but make sure your subscribers know exactly what they are signing up for when they give you their information.

2. Don’t be predictable

This one may seem counterintuitive, but it’s important to not be too repetitive when sending emails.

Sending multiple emails with similar content or focuses can lead to unsubscribes and decreased open rates.

Instead of emailing weekly about the same topic, try rotating in new content with your previous messages every month or so. T

hat way, you’re still delivering value while keeping things fresh in subscribers’ minds.

3. Frequency  

We aren’t saying that it’s bad to send multiple emails per day.

Just that insurance agents should ensure they’re only sending the right amount of emails at the correct times.

If you send too little, readers may feel unimportant.

If you send too much, readers will become disengaged. Test what works best for your clients and stick with it.

4. Testing to see what works

It’s vital to test design, content, and timing of each email that you send out.

When designing emails, keep in mind that the most important aspect is how easy it is to read.

The easier a newsletter is to navigate, the more likely a reader will be to click through and enjoy their reading experience.

Some additional things worth testing are the size of call-to-action buttons/links as well as color schemes.

Sending multiple variations on campaigns allows you to see which performs better or worse allowing you to learn from your mistakes and optimize future campaigns accordingly.

5. Keeping In Touch

This tip isn’t specific to life insurance email marketing, but it is important that life insurance agents think about their future.

Sending emails with information on new products and discounts can keep your brand fresh in your subscribers’ minds (and hopefully trigger them to remain loyal customers).

A great way to do this is by sending out a monthly email with content on current events and news within the industry as well as tips on how to lead a healthy and happy lifestyle—life insurance isn’t just for protection anymore.

6. Call To Action

Your call to action (CTA) is one of the most important aspects of any email campaign.

It should be clear and concise so that readers can figure out what you want them to do upon first glance.

Whether it’s visiting your website for more information, registering for a webinar, or calling you directly.

Make sure your CTA is visible and compelling enough to trigger action without being too pushy or obtrusive.

7. Personalized URLs

This tip may be more relevant to those with big lists, but we thought we’d mention it anyway.

Personalized URLs are an effective yet often overlooked tactic in marketing emails as they personalize the message and provide a sense of authority and authenticity behind the campaign being sent.

8. Mobile First

As of 2020, mobile email opened have surpassed desktop email opens for some major email providers.

In 2021, it’s likely mobile browsing will be even more prominent as more people become dependent on their mobile devices as their main source of Internet access.

For this reason, it’s vital that insurance agents optimize campaigns for smartphone screens.

Most email service providers offer the option to do so and it can make a big difference depending on your audience.

9. Personalized Subject Line

Sending an email with a personalized subject line is a great way to increase open rates on emails as well as provide subscribers with information right away about what you’d like to know without having to click through.

It’s also a great way to remind clients about the information you sent them previously without being too pushy.

10. Split Testing

Split testing is a tactic used by marketers to determine which version of an email performs better based on open rate, click through rate, and so on.

This method helps life insurance agents improve their emails by tracking performance metrics and using this data to test future campaigns.

Keep in mind that split testing can be time consuming as it involves sending out multiple variations of the same campaign at once.

But it definitely worth trying as it isn’t as difficult as it sounds!

11. Live Calls To Action

If your business uses live chat or another means of immediate communication with customers, think about including a call to action (CTA) in chat sessions.

For example, if your chat box says “What can we do for you today?”, try adding a “sign up for our email newsletter” or similar CTA on the end of that statement.

10. Personalization 

It’s important that your emails reflect the individual you’re communicating with.

Using dynamic elements including name or even photos in an email campaign makes readers feel more connected to the agent they are communicating with which usually leads to increased open rates.

Use their name in subject lines and make sure they feel like an individual rather than a number on a spreadsheet by inserting dynamic fun content apart from insurance.

This is also where segmenting comes in, having separate segments within your lists (e.g., Vacationers, new clients, etc.) allows you to send highly-targeted messages that will maximize open rates and minimize unsubscribes.

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