Email Marketing For Real Estate Agents: 13 Tips To Grow Sales

Email Marketing For Real Estate Agents 13 Tips To Grow Sales

Last Updated on November 10, 2021 by MarketerSprout

Email Marketing is, and will continue to be for the foreseeable future, one of the best methods to reach your customers.

The real estate market very crowded with lots of competition. You need a way to cut through all that noise, that’s were email marketing shines.

The following real estate marketing tips can help you build a house listing email list as well as increase open rates and click through rates so your message gets through.

1. Ask permission at first

When someone subscribes to an agent’s newsletter, always ask them if they would like to receive any special offers or other types of information via email from the agent.

This way, you’re not spamming people who don’t want it and your subscribers know that their privacy (and preferences) are respected by you and other members of your team.

2. You must be consistent

Not everyone opens emails everyday/weekly/monthly so choose a schedule and stick to it.

Consistency is the most important when it comes to email marketing, so pick a time that works best for you or your company and try not to switch things up unless absolutely necessary.

This will also help you in determining what type of content to send people.

3. Talk with a personal tone

People are more likely to open an email if they feel like the agent knows them on some level, which is why it’s important to be personal when sending out emails.

You can do this by including their first name (if allowed) or something else unique about them.

Like mentioning they have children who are interested in attending the school system in your area, for example.

Also include local keywords (like “joe smith, local teacher” or “hazel park homes for sale”) in the subject line.

If possible, try sending out personalized messages for each subscriber that you have.

This could be as simple as attaching their first name to the e-mail or something more specific depending on what type of information you’re including within the email.

If it makes sense, don’t be afraid to let them know why they’re receiving an individualized message instead of just a generic one.

4. Keep it short and sweet

Although you want to make sure there’s enough information so people don’t get frustrated when they open your email, you also need to make sure not to overcrowd it with too much content.

If possible, try keeping subject lines around 50 characters or less and content under 300 words if possible.

5. Use a call-to-action

At the end of each email, include an action item that you’d like them to take.

Whether that’s attending an open house or sending in their real estate related questions. This will help you gauge interest as well as build leads for your business.

6. Don’t be afraid to test

Test subject lines as well as multiple calls-to-action within your email list.

Some people may respond better to one over another depending on their interests and preferences, so give them a choice.

This way, you’ll find what works best for each individual person on your list. You can even do A/B testing with your email list to get more accurate results of what works best for everyone.

7. Ask questions

Include open-ended questions that will require them to think when answering.

This is a great way to find out their needs and interests without being too forward about it.

People tend to be much more suspicious if they’re asked something like “do you want a house in the overlooking hills?” as opposed to, “how interested are you in living in the overlooking hills?”

8. Don’t forget mobile

As people spend less and less time on desktop computers, real estate agents need to make sure emails are optimized for viewing on a mobile device.

This so subscribers aren’t skipping over your email because it’s not viewable on their phone.

9. Stop selling all the time, start helping

If you sell homes for a living, make sure your content isn’t always about you or your listings.

People become bored very quickly when reading the same thing over and over again.

Plus, if they know they can come to you for information on a multitude of topics in addition to what’s going on in the market, it’ll keep them interested in signing up for your emails in the future!

10. Offer valuable content in your emails

When writing blog posts or any other type of email content, think about what people would want.

That way, they’re getting relevant information sent straight to their inboxes rather than being bogged down with requests from marketers who want to ask them questions and sell to them.

11. Test your calls-to-action

This ties into the whole idea of testing things out with your email list.

But be sure you’re clear about what you want subscribers to do when they open an email or read a blog post.

If people aren’t able to tell what you’re asking from reading something such as “we’d love it if you clicked on this link,” don’t be surprised if they leave your page/email without doing so!

12. Use lots of real estate imagery

Just like in traditional marketing, including photos and videos can increase engagement by up to 94% depending on who is viewing it.

A few pictures could make a world of a difference.

In the real estate world great imagery sells!

13. Keep improving

With everything in life, there’s always room for improvement whether it’s yourself or real estate email marketing strategies.

So make sure to take time every now and then to step back, look at what you’ve done so far, and think about how you can make things better/more effective.

Get revenue-boosting marketing content directly to your inbox

More digital marketing content