15 Actionable Email Marketing Tips That Will Boost Revenue

15 Actionable Email Marketing Tips That Will Boost Revenue

Last Updated on October 21, 2021 by MarketerSprout

Email marketing is an awesome way for companies to reach customers and prospects directly.

Email is easily trackable, so you can see exactly how effective your campaigns are at driving sales and other key business metrics.

However, email success isn’t just about having a killer list or awesome offer. It’s also about keeping your subscribers happy and engaged.

And that starts with sending emails they actually want to read and interact with.

Below, we’ve compiled 15 actionable email marketing tips that will help you increase open rates and click-throughs while growing revenue from each campaign:

1. Know what your audience want

A great message doesn’t come together overnight — it takes practice , refinement, and knowing what copy resonates most with your audience.

One of the best ways to kill online business is not knowing who your target audience is. You should know your customer’s persona like the back of your hand.

That way you can easily can with endless supply of email content ideas.

2. Capitalize on Email Overload

People receive hundreds of emails every day (and it’s only getting worse), but email is still the #1 preferred communication channel for most people.

Make sure you’re capitalizing on all that noise by creating messages that stand out in your subscribers’ crowded inboxes.

Doing so will help ensure that your message gets read and acted upon.

When crafting a new campaign, try starting with a relevant article or blog post that relates to what you’re offering.

If targeted correctly, chances are you’ll have a lot of success running a promotion around one of our posts.

3. Pay Attention To The Technical Side Of Email Marketing

One of the biggest mistakes that marketers make is thinking an email is an email. Unfortunately, that couldn’t be further from the truth.

Email providers are different.

Email clients are different.

Email behavior for mobile users vs. desktop users differ wildly.

What does this mean to you? It means it’s time to stop using “best practices” as a crutch and start doing your research first if you want to maximize your open rates and click-throughs.

The point is make sure you’re using the best email marketing software and tools.

4. Power Your Email Marketing With Social Media

More than 90% of consumers use their inboxes as a type of social media, so why aren’t more marketers taking advantage?

By including social sharing buttons in your emails, you can significantly increase your click-through rates, which not only helps improve your open rate, but also gives you more people to email down the road .

5. Don’t Just Email When You Have Something To Sell

People don’t subscribe to email lists just so they can hear from you when you have a new product or sale on offer.

They do it because they want access to content that’s relevant to them now and in the future.

Emailing users just to sell something feels like spamming and is likely give you the opposite of what you intended for doing so (i.e., turning subscribers off).

6. Don’t Email Too Little or Too Much

On one hand, sending too little could indicate that you’re not invested in your subscribers’ success, which will make them less likely to open your future emails.

On the other hand, sending too much can come across as desperate or untrustworthy — remember, people are on your list because they want you to teach them something valuable.

7. Eliminate As Many Distractions As Possible

Any time you send an email, there’s a good chance that some of your subscribers won’t see it.

Especially when they check their inboxes from mobile devices  (which is more and more common these days).

Even though this may frustrate you, don’t let it get out of hand by making sure you’re presenting content that’s concise and won’t be easily ignored or moved through.

8. Email from a Person, Not Your Company

Another thing that makes email feel spammy is coming from a faceless entity — something that most brands are guilty of  (think: “Dear User” or “Hi Subscriber).

People want to hear from a real person at your company, so make sure you’re using your name and mentioning how you or someone else on the team is going to help them if they take action.

This will not only increase engagement, but also increase the likelihood of people paying attention to what’s being said as opposed to just hitting ‘delete’.

9. Use Email as a Way To Express an Emotional Connection

If done right, there’s no better way to start creating solid relationships with your customers  than through email.

Email is a good place to express personality and connect with your audience on a deeper level — but don’t be pushy about it.

Emailing people with something genuine to say will make them want to open what you send in the future, which will increase the chances of converting them into customers.

10. Keep Email Calls-To-Action Focused & Clear

In most cases, nothing turns off users more than landing in an email from a brand that has unfocused CTAs or no call-to-action at all.

By keeping your CTA focused on one actionable item, you’ll ensure that subscribers know exactly what they should do next—and how it benefits them even more after they click.

11. Email Users When You Have a Time-Sensitive Deal

People have lots of things going on in their daily lives, so if there’s something that might be worth looking into or not take advantage of now, it’s a safe bet to send an email about it.

Emailing users with time-sensitive deals is a smart way to keep them engaged and coming back for more without feeling like you’re being too pushy.

12. Email from Any Email Address You Want

Having problems getting your emails opened? It could be because your subscribers don’t recognize the address you’re sending from.

Especially if they haven’t heard from you before.

Sending from an address people recognize helps increase open rates, which then increases click-through rates (and with it, the chance of converting subscribers into customers).

13. Email Users When You Have New Content to Share

Instead of emailing users when you have something new to offer (a product update, for instance), sending an email when you’ve made some sort of improvement or added value  is a better option.

Emailing people that way establishes trust and credibility more than just saying you have something new to sell.

Plus, they’ll feel more inclined to check out what’s being offered if they think it will help them in some way.

14. Email Users When There Are Problems With Your Site

Another great time to send emails is when there are problems with your site, like downtime or errors, so that customers know you’re aware of the problem and are working on it.

Emailing users about issues with your site shows that you care about their experience using it, which is good for retention.

15. Email Users When Their Expectations Aren’t Met

While this may sound more like an error, an email letting subscribers know that they aren’t receiving the experience they expected will do wonders in gaining their trust.

Emailing users when there are problems with your site helps assure them that you’re not just out to sell them something but rather help improve what’s being offered through communication.

To increase engagement even further, pick up the phone every once in a while to truly engage with customers.

Final Thoughts

No matter what industry you’re in or who your target market is, putting in the time to make sure your emails are opened and read is always a good idea.

Email marketing may seem like it’s less important than other types of advertising, but that doesn’t mean its impact can be overlooked.

In fact, email is still one of the most powerful ways to get more people using your products.

While this article didn’t cover everything there is to know about email marketing, hopefully these 15 tips have shown you what kind of impact it can have on your business.

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