How To Do Lead Generation For Interior Design Business in 2023

How To Do Lead Generation For Interior Design Business

Last Updated on January 1, 2023 by MarketerSprout

So you’ve decided to start your own interior design company which is exciting. 

You’ve got the branding setup and even got a sleek looking website, you’re ready for business.

But then it hits you, “How am I going to get customers?”.

This is where a lot of people hit the wall and struggle for months until they give up. Lucky for you, you’re reading this guide to point you in the right direction.

We’re going to talk about lead generation.

What is Lead Generation For Interior Design?

This simply means someone has expressed an interest in using your services. 

This interest can be shown by completing a form with their contact information like name, phone number, email address and so on. 

In this case, if you own an interior design service you might ask a few more questions like in the form below.

When the prospect completes the form it gets sent to your email or a CRM software. So basically lead generation for interior design is basically someone raising their hand saying “Hey, I would like to work with you.”

How To Generate Leads For Your Interior Design Services

Okay, so now you understand the concept of lead generation, you are probably wondering how to get prospects into your funnel.

By funnel I mean, the process you have for converting a prospect from a lead to a customer.

In the digital marketing world, this is called traffic. Traffic is the lifeblood of any online business. You want to get targeted traffic to your interior design site.

Here are some effective ways to generate traffic for your interior design business.

1. Create how-to guides that educates

Because you’re an expert in interior design it will be easy for you to write helpful guides that address the most common issues a prospect might have.

This way you show the prospect you’re the expert. They will trust you more as you’ve demonstrated your expertise in the blog posts you write.

Also, your website should have a blog.

I know blogging might seem so 2011 but it works and will continue working.

People will always go to Google to find helpful guides to help them solve a problem and come to a decision.

Not sure what to write about? Make a list of all the most common objections or questions a prospect might have and write a blog post about it.

Don’t worry too much about SEO, as that’s a whole different topic. Just try to make sure your blog post is as in-depth as possible. This way the reader will find your content helpful.

If you do a good job at this, prospects will reach out for your interior design services.

One thing to bear in mind is if you provide services in a local area, make sure to optimize your content for that area.

Let’s say your interior design company provides service to only Miami, make sure to have that in your blog post title.

Example: “7 Interior Design Tips For Your Miami Home”.

Always try to add a local spin to your content.

2. Use visual-focused sites like Pinterest and Instagram to distribute your best eye-catching content

These 2 sites are the biggest visual-focused content sites on the internet. 

You want to post your best work on these sites as it fits so well. 

Let’s start with Pinterest. This site has over 450 million monthly users according to their business insights. 

And home decor is one of the biggest niches which makes it perfect for any interior designer to post their most amazing projects.

If you don’t have a Pinterest account make sure to create one ASAP and start posting. If you’re a US based interior design company, allocate a small budget to testing Pinterest ads.

And make sure to target only your area.

For example, if your company only serves the Bay Area in San Francisco then make it target that area only.

Same thing for Instagram, only target the area you serve when running ads.

Don’t test both ad networks at the same, test them separately to see which capture more high quality interior design leads.

Promote your best content pieces like:

  • Blog posts
  • Videos
  • A case study (A before and after project)

Remember, the end goal is to get them into your marketing funnel.

3. Start small with google ads

In my opinion, I think Google ads is the best lead generation source on the internet. The lead quality is way higher and has better conversions as opposed to social media ads.

But before you pull out your credit card and run some ads on Google, stop. 

If you don’t know what you’re doing you will lose money. Knowing how to run google ads is a skill set in itself, I wouldn’t recommend you jumping into it like that.

You need to understand how it works and how to optimize your ad campaign for a good quality score to lower your cost per click.

Before spending a dime on google ads, spend a few hours watching some tutorials on YouTube about Google Ads. 

Once you think you got the hang of it, start with a small daily budget. Make sure your landing page has:

  • Social proof (testimonials from past customers)
  • A lead capture form
  • Contact number with local area code (this increases conversions)

And please make sure that your site loads fast. You’re paying for every click, slow sites kill conversions.

4. Follow up with leads ASAP

This is the most important part. 

As soon as the lead comes through you should reach out as soon as you can. Think about it, when a prospect submits their contact details via the form, do you think they’re just going to sit back and wait for you to reach them?


That prospect is going to continue their search on Google or wherever and request information from other interior design companies like yours.

So you have to act fast, waste no time.

Your competition is hungry for leads and will eat your market share if you get complacent.

One great way is to have an auto response setup with your email marketing software. This way prospects will look forward to you contacting them via a call or email to further the conversation.

Final Word

Don’t overthink it, just test out a few marketing channels whether its Google or Instagram ads.

Whichever one is working, stick with it and master that one channel then scale. When you’ve hit a plateau then you can look to add more marketing channels.

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